Windows 10 Review From Walt Mossberg

Windows 10 will finally give the great majority of PC users, who still use Windows 7, a familiar but improved upgrade. However, by making that upgrade free, Microsoft may be dampening, not boosting, the market for new PCs, at least in the short run.

I regard Windows 10 as a solid, evolutionary operating system that’s likely to be a good bet for people who like Windows. But don’t upgrade until more of the bugs have been worked out.

I’ve had the chance to use Windows 10 a bit over the past week, and I must say it’s by far the best version since 7.

Reeder 3 for Mac Public Beta Now Available

Months after its original announcement Mac RSS app Reeder 3 has made an appearance in the form of a public beta. Reeder 3, which will be available as a free update for Reeder 2 owners, features an updated interface, including a transparent sidebar, and an overall look more in tune with OS X Yosemite.

In addition the new interface, Reeder 3 features a number of useful updates, like unread and starred counts for your smart folders, private browsing support, and fullscreen support for minimized layout mode. The app has added full support for Instapaper for saving articles to read later, and more features from your favorite RSS services are now supported.

I’ve been using the beta for a few days now and it’s been reliable. One of my all-time favourite Mac apps has gotten even better.

Apple, BMW In Courtship With An Eye On Car Collaboration

Apple Chief Executive Tim Cook went to BMW’s headquarters last year and senior Apple executives toured the carmaker’s Leipzig factory to learn how it manufactures the i3 electric car, two sources familiar with the talks told Reuters.

The dialogue ended without conclusion because Apple appears to want to explore developing a passenger car on its own, one of the sources said.

Also, BMW is being cautious about sharing its manufacturing know-how because it wants to avoid becoming a mere supplier to a software or internet giant.

During the visit, Apple executives asked BMW board members detailed questions about tooling and production and BMW executives signaled readiness to license parts, one of the sources said.

It would seem BMW doesn’t value secrecy as much as Apple does.

Vizio IPO Plan Shows How Its TVs Track What You're Watching

According to the filing, Vizio has sold more than 15 million smart TVs, with about 61 percent of them connected as of the end of June. While viewers are benefiting from those connections, streaming over 3 billion hours of content, Vizio says it’s watching them too, with Inscape software embedded in the screens that can track anything you’re playing on it — even if it’s from cable TV, videogame systems and streaming devices.

This is why everyone hates the TV industry.

'Apple Music is a nightmare'

Jim Dalrymple on why he’s giving up on Apple Music:

I trusted my data to Apple and they failed. I also failed by not backing up my library before installing Apple Music. I will not make either of those mistakes again.

I’m going to listen to what’s left of my music library, and try to figure out all of the songs I have to buy again. I’ll also download Spotify and reactivate the account I cancelled with them a couple of weeks ago.

☆ Surprises

I’ve always loved the element of surprise. I love surprising people, and I love to be surprised. To me, surprises are one of the most exciting moments of life. 

It’s thrilling not knowing what will come next.

This has always been true in my personal life, as well in my dealings with technology and Apple. Apple has showed us numerous times we truly don’t know what the next three, five or ten years will hold. It’s part of the reason why I love following technology.

All too often we beg to know what’s next, what the future holds. I’m reminded of this on many occasions – one being Apple’s quarterly earning calls (which happened to be today).

I’ve listened to quite a few of these calls over the past five years and I’m always astounded at the questions Tim Cook & company have to answer – or try not to answer. Most of the people who ask these questions are investors, or ‘analysts’ with reasons to want early information regarding Apple’s upcoming products or unreleased sales figures. It’s understandable why they ask, but at the same time frustrating because they know Apple won’t give them an answer.

When I hear these questions being asked, I often have the same thought – how disappointing it would be if Apple laid out everything: all reporting data, all future product enhancements, all plans for the future. 

How boring would it be to know exactly what’s coming next and when it’s coming? 

This may fall on deaf ears, but I’ve always appreciated the secrecy of Apple and how often we are pleasantly surprised time and time again. I’m happy not knowing everything, and even more so not knowing what’s coming next.

It’s the element of surprise, and I love it.