Reeder 3 for Mac Public Beta Now Available

Months after its original announcement Mac RSS app Reeder 3 has made an appearance in the form of a public beta. Reeder 3, which will be available as a free update for Reeder 2 owners, features an updated interface, including a transparent sidebar, and an overall look more in tune with OS X Yosemite.

In addition the new interface, Reeder 3 features a number of useful updates, like unread and starred counts for your smart folders, private browsing support, and fullscreen support for minimized layout mode. The app has added full support for Instapaper for saving articles to read later, and more features from your favorite RSS services are now supported.

I’ve been using the beta for a few days now and it’s been reliable. One of my all-time favourite Mac apps has gotten even better.

Apple, BMW In Courtship With An Eye On Car Collaboration

Apple Chief Executive Tim Cook went to BMW’s headquarters last year and senior Apple executives toured the carmaker’s Leipzig factory to learn how it manufactures the i3 electric car, two sources familiar with the talks told Reuters.

The dialogue ended without conclusion because Apple appears to want to explore developing a passenger car on its own, one of the sources said.

Also, BMW is being cautious about sharing its manufacturing know-how because it wants to avoid becoming a mere supplier to a software or internet giant.

During the visit, Apple executives asked BMW board members detailed questions about tooling and production and BMW executives signaled readiness to license parts, one of the sources said.

It would seem BMW doesn’t value secrecy as much as Apple does.

Vizio IPO Plan Shows How Its TVs Track What You're Watching

According to the filing, Vizio has sold more than 15 million smart TVs, with about 61 percent of them connected as of the end of June. While viewers are benefiting from those connections, streaming over 3 billion hours of content, Vizio says it’s watching them too, with Inscape software embedded in the screens that can track anything you’re playing on it — even if it’s from cable TV, videogame systems and streaming devices.

This is why everyone hates the TV industry.

'Apple Music is a nightmare'

Jim Dalrymple on why he’s giving up on Apple Music:

I trusted my data to Apple and they failed. I also failed by not backing up my library before installing Apple Music. I will not make either of those mistakes again.

I’m going to listen to what’s left of my music library, and try to figure out all of the songs I have to buy again. I’ll also download Spotify and reactivate the account I cancelled with them a couple of weeks ago.

☆ Surprises

I’ve always loved the element of surprise. I love surprising people, and I love to be surprised. To me, surprises are one of the most exciting moments of life. 

It’s thrilling not knowing what will come next.

This has always been true in my personal life, as well in my dealings with technology and Apple. Apple has showed us numerous times we truly don’t know what the next three, five or ten years will hold. It’s part of the reason why I love following technology.

All too often we beg to know what’s next, what the future holds. I’m reminded of this on many occasions – one being Apple’s quarterly earning calls (which happened to be today).

I’ve listened to quite a few of these calls over the past five years and I’m always astounded at the questions Tim Cook & company have to answer – or try not to answer. Most of the people who ask these questions are investors, or ‘analysts’ with reasons to want early information regarding Apple’s upcoming products or unreleased sales figures. It’s understandable why they ask, but at the same time frustrating because they know Apple won’t give them an answer.

When I hear these questions being asked, I often have the same thought – how disappointing it would be if Apple laid out everything: all reporting data, all future product enhancements, all plans for the future. 

How boring would it be to know exactly what’s coming next and when it’s coming? 

This may fall on deaf ears, but I’ve always appreciated the secrecy of Apple and how often we are pleasantly surprised time and time again. I’m happy not knowing everything, and even more so not knowing what’s coming next.

It’s the element of surprise, and I love it.

NFL Game Pass To Offer On-Demand Games On Apple TV

The NFL will reportedly offer U.S. fans full games on the Apple TV for the first time on July 31, when it will launch an overhauled, domestic Game Pass service on multiple platforms.

Subscribers to the service will gain access to all 256 regular-season games on-demand, although live streaming is being restricted to out-of-market preseason games. Beyond this, subscribers will be able to watch any game dating back to 2009.

If this report is true, live games won’t be available.

Apple In Legal Hot Water With Retail Workers

According to US District Judge William Alsup’s ruling:

In stores where searches were performed by the manager on duty, some employees say they had to scour the store to find a manager and wait until that manager finished with other duties, such as assisting a customer. Where searches were performed by a security guard, some employees had to wait until a security guard became available. Some employees sometimes had to wait in line. Employee estimates of the duration of the whole process, including both searches and wait times, range from five minutes to up to twenty minutes per search, with extremes occurring during busy periods such as product launches or holiday seasons. By contrast, managers estimate wait times at only a few seconds.

During my time at Apple Retail, this policy was enforced. I don’t remember it ever taking 20 minutes, but I can definitely imagine that being the case at larger flagship locations.