Apple’s Organizational Crossroads

Ben Thompson on Apple’s lack of success with services:

Apple will not fix the services it already has, or deliver on the promise of the services its hardware might yet enable, unless a new kind of organization is built around these services that has a fundamentally different structure, different incentives, and different rhythms from Apple’s device teams. You don’t make great products because you want to make great products; you make great products by creating the conditions where great products can be produced.

I agree with most of Ben’s article. If there is one opportunity Apple has, it’s definitely with improving their services (IE: iCloud, the App Store and Apple Music, specifically).