Smile Lowers Pricing For Existing Customers of TextExpander

Last week, Smile Software (the company behind the popular app, TextExpander) ruffled some feathers when they announced TextExpander 6 would be switching to a subscription-based pricing model.

Today, Smile Founder Greg Scown announced some new changes to the pricing structure for existing owners of TextExpander 5:

We will apply a lifetime discount of 50% off the Life Hacker pricing to customers of any past version of TextExpander. That amounts to just US $20 per year. In our initial rollout, we offered the discount for the first year only, and that was a mistake. We value our long-term customers, and it’s important for us to demonstrate that in our actions. Thanks for bearing with us as we sorted this out.

On top of that, Smile also announced it will be continuing to sell and support TextExpander 5 for both Mac and iOS:

We will continue to sell and support TextExpander 5 for OS X and TextExpander 3 + Custom Keyboard for iOS for those who need it. Some of you can only use Dropbox and/or iCloud at work. Some of you cannot or will not purchase subscription software. You’ve told us that it’s important to serve you in this way, and so we shall.

I can only imagine what the past few days have been like for the great people over at Smile Software. Introducing new pricing structures is tough, but ultimately I think this was the right move. My only concern is how long they can support both versions of TextExpander – doesn’t seem feasible long-term.